Five buyer paths.
Pick the one that matches your stage.
Every sourcing brief looks different depending on who is asking. An Amazon seller's first SKU is not an indie beauty founder's first SKU is not a retailer's house-brand pilot. Same factory floor; different gates, different MOQs, different failure modes. Pick the path that matches your stage. Read the four-step process. Brief us when you are ready.
Amazon seller launching a private-label SKU.
You have ASIN strategy. You need a 500-unit factory that does not ghost you in week four.
Bootstrapped DTC beauty founder.
You have a tested formula and a brand voice. You need an ISO 22716 factory at 500 units.
DTC supplement startup, first SKU.
Custom blend, 1,000-3,000 unit window, COA you can publish, formula exclusivity in writing.
Established retailer adding house-brand SKUs.
EAU scale, audited factories, dual-source, MQA — the operating layer most DTC briefs skip.
First-time founder, idea-stage.
Four decisions, in order. No course required.
Same content base. Indexed for your brief.
Each buyer path follows the same shape: where you are, the four-step path, what to budget, where founders get stuck, where we fit, then a curated grid of services, industries, journal posts, and glossary entries selected because they appear in the actual sourcing flow for that buyer.
You will see the same services and the same glossary terms appear across multiple paths. That is the point — sourcing is a small vocabulary applied differently by stage. If you are between paths (most operators are), read the two closest to your stage and lift the parts that apply.
The four-step path is real. We use it on every brief. If your sourcing flow needs more than four steps, you are usually skipping the regulatory gate or the spec lock and pretending the work happens later. It does not.
Not sure which path?
Brief us. First call free. If you are between paths, we will tell you which one to start with and which sections of the next-closest path to lift. No retainer. No course.